I can’t stress enough how important it is to follow up emails and mailings with phone calls.  Unless you are working on extremely important breaking news, your emails and snail mail may get lost in a journalist’s “to do list.”  It is much easier for them to ignore emails, and put them in the back of their minds.  A phone call not only reminds the reporter of the news that you sent, you get a chance to develop a personal relationship and the chances of your news making it to print (or tv or radio) grow exponentially.

Here in Los Angeles, the press seems to have become jaded about celebrities.  If you host a media event, the press is interested in who the biggest star is at the event.  But you don’t have to have Tom Cruise or Paris Hilton at your event to garner celebrity attention.  Keep in mind what the photo opportunity will be at the event.  Will it be that celebrity on the red carpet?  If not, perhaps some exotic animals, or costumed performers, or dancers will do the trick.  Just remember, there is a lot of competition out there for the media’s attention!