Don’t Be Afraid to Ask for What You Want

I hear from a lot of clients, “We want this publication to write about us, what should we say?” And my answer is almost always, ask specifically for what you want, even if it is unrealistic.  Journalists aren’t mind readers, so the only way they know what your priorities are, is if you tell them.  And sometimes, it will give them direction for their story.  You never know until you ask!