What to do?

What do you do when you have a client that no matter how you try, you can’t get any coverage for?  I’m imagining you already went to the press you consider “sure things,” and that didn’t work either.  There is no magic solution to this – in reality, you probably have to become a little more picky about the clients you choose.  All I can say is, try and try again.  Take a few weeks, and then go back to the same outlets who haven’t responded with a different version of the same pitch.  And, as always, don’t expect just an email to do – make sure you follow up everyone with a phone call.