For those of you who have been in the PR business for a while, it’s easy to fall back on what we learned in PR 101. 10 years, ago, getting the cover story in a national daily newspaper or magazine (NY Times, Newsweek, etc.) was the “holy grail.” Don’t get me wrong, these are great hits, but consumers today are increasingly getting their news over the internet. Yahoo, AOL, My Space and You Tube have replaced traditional sources as the place where people get their news. So, stay on top of the newest technologies and sources of news, and your clients will reap the rewards.