When we create media lists, the numbers of outlets may be overwhelming. But consider that blanket blind copied emails may get less than a glance from those receiving them – or worse yet, end up in spam filters. Make sure you spend the time personalizing your pitches. In addition to knowing the outlet you are pitching, it helps to simply use you recipients name. “Dear Jane” or “Dear John” goes a lot further than “Dear Editor.” You just might see the results you are looking for!