In the technological age, it’s possible for us (publicists, or any of us) to have working relationships with people who we have never met, or even spoken to. Email is a terrific way to communicate, and have a record of your communication. But…it’s difficult to really get to know someone (journalists) if you have never spoken. So, next time an email comes through from one of your regular contacts – pick up the phone and answer the email over the phone. It will be memorable to both of you!