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Many people out there have no idea what the profession of public relations actually entails.  They confuse it with advertising, promotions, or think that public relations is merely media relations. While media relations is a significant part of the field of public relations – the title of public relations says it all – in our profession, we get the message out to the public – very often through the media.  But other than traditional press releases, video news releases, there are other ways to get the word out.  There is, of course, posting things on the internet, satellite media tours…and writing  your own article and sending it out through a service like NAPS (North American Presis Syndicate) – these all open other avenues to get your message out there.