Here in Los Angeles, the press seems to have become jaded about celebrities. If you host a media event, the press is interested in who the biggest star is at the event. But you don’t have to have Tom Cruise or Paris Hilton at your event to garner celebrity attention. Keep in mind what the photo opportunity will be at the event. Will it be that celebrity on the red carpet? If not, perhaps some exotic animals, or costumed performers, or dancers will do the trick. Just remember, there is a lot of competition out there for the media’s attention!
