I can’t stress enough how important it is to follow up emails and mailings with phone calls. Unless you are working on extremely important breaking news, your emails and snail mail may get lost in a journalist’s “to do list.” It is much easier for them to ignore emails, and put them in the back of their minds. A phone call not only reminds the reporter of the news that you sent, you get a chance to develop a personal relationship and the chances of your news making it to print (or tv or radio) grow exponentially.
