The way we get news has really changed since I started doing publicity nearly 20 years ago (yikes). While the traditional means of getting news – television, newspapers and radio have not gone away, the internet has really revolutionized the industry. Literally anyone can start their own media outlet. It’s hard sometimes to tell the difference between websites that are major media outlets (or at least well-read) and those that aren’t. But, in most cases, I like to embrace all sites. You never know what site will grow and become important, and they won’t forget that you were gracious when they were small.