Public Relations

Publicity and Media Relations

Vimeo Post

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Internationalized

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HTML5 & CSS3

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Fully Responsive

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No Featured Image

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Be Safe

As uncontrolled wildfires rage out of control in Southern California, I am very glad that I live in the “flats” with no canyons around or brush to burn.  And my hearts go out to those who have lost their homes, or are in harms way.
However…if you are issued a mandatory evacuation order, and you refuse to leave your home, you take your life in your hands.  Don’t expect to be rescued when the fire comes to close and threatens you.

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A Change in Direction

OK, I haven’t written in this blog in forever…I’m changing directions.  The blog will now be my musings (informed and uninformed) on goings-on in the world.
So, here’s the first one.
John Edwards – WTF.  First the man cheats on his wife.  I won’t even get started on how politicians are such ego-maniacs that they think they can get away with it.

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Summer Doldrums

Does it ever seem to you that everyone is on vacation for the month of August.  This becomes more clear as we send out email pitches and make follow up phone calls and get out of office replies.  So, take note and remember that unless you have breaking news, you are less likely to get coverage in the summertime.

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Take Advantage of Holidays

Well, the 4th of July is upon us tomorrow, and it’s obvious that people have already left town.  This goes for newsrooms too – which are often on a skeleton crew for holidays.  But, holiday or not – newspapers, television and radio still need news.  So, if you have your own news – it might be a good time to broadcast it.

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Do-It-Yourself

If you can’t afford to price of a media campaign, consider outreaching to the press yourself, with professional materials (press releases, pitch letters) and a media list.  A lot of small agencies will help you with this for a significantly reduced fee.

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